Volltext: Beschäftigungspolitik (72)

the regulation authority as a pre-condition for investment security, ex- pansion ofthe networks, decrease ofthe line fees to intemationallevel - specific transitional support to overcome temporary employment prob- lems in hitherto sheltered fields, following the example of the food in- dustry ("AUFLEB") - promotion of a constant innovation climate to develop and apply new products and services of the communication technology sector: applica- tion of the technology initiative, adequate use of the means of the "Technologie-Milliarden" ("Technology Billions"), reduction of inno- vation risks guarantee legal security for supplier and demander: To eliminate im- pairments for marketable applications and services and to lay the foun- dations for future supply, a very high degree of transparency and plan- ning safety is necessary. Adjustments must also be made regarding data and consumer protection. Also questions of copyright require an inter- nationally concerted action. measures for a adequate development of the human capital, in particular instruction of the skills required to apply new communication technolo- gies in education and further vocational training sectors (also see chapter "Skills"). - Framework conditions for social security as a necessary stability-pro- moting element complementing the increasing demands for flexibility. 2.3.3. Employment Potentials in Personal Services Due to various factors, an increase in demand for leis ure time activities and personal services is to be expected, whereby two categories· can be differenti- ated: social services (health & care) and household-related services (incl. child care). Tbe employment potential in this sector is unquestioned. Tbe basic problem, however, is that the potential for productivity increases in the personal services sector is lower than in other economic sectors. Thus in the personal services sector, increases of labour costs are more directly re- tlected in price increases or an increased need for subsidies than in the pro- duction sector. Tbe models discussed in chapter are to be checked as regards to employment effects, financing, budgetary effects, demand etc. particularly for the household-related services but also in the social service sector. Household-related Services Tax or other price-decreasing measures could prevent that the demand of private households for c1eaning services, child care, private lessons, gardening work etc. is either not satisfied or only through the shadow economy. The as- 31


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