Full text: Nichtbewusste Beeinflussung von Konsumenten

Bargh, J.A., Chen, M., & Burrows, L. (1996). Automaticity of social behaviour: Direct effects 
of trait construct and stereotype activation. Journal of Personality and Social Psychology, 71, 
Bargh, J.A., Gollwitzer, P.M., Lee-Chai, A., Barndollar, K, & Troetschel, R. (2001). The 
Automated Will: Nonconscious Activation and Pursuit of Behavioral Goals. Journal of 
Personality and Social Psychology, 81 (December), 1014-1027. 
Berridge, K.C. & Winkielman, P. (2003). What is an unconscious emotion? (The case for 
unconscious “liking”), Cognition and Emotion, 17 (2), 181-211. 
Bonnano, G.A. & Stillings, N.A. (1986). Preference, familiarity, and recognition after 
repeated brief exposures to random geometric shapes. American Journal of Psychology, 99, 
Bornstein, R.F. (1989). Exposure and Affect: Overview and Meta-Analysis of Research, 
1968-1987. Psychological Bulletin, 106, 265-289. 
Cheesman, J. & Merikle, P.M. (1984). Priming with and without awareness, Perception & 
Psychophysics, 36 (4), 387-395. 
De Houwer, J., Baeyens, F., & Eelen, P. (1994). Verbal conditioning with undetected US 
presentations. Behavior Research and Therapy, 32, 629-633. 
De Houwer, J., Hendrickx, H., & Baeyens, F. (1997). Evaluative learning with ”subliminally” 
presented stimuli, Consciousness and Cognition, 6, 87-107. 
Dijksterhuis, A. (2004). Think Different: The Merits of Unconscious Thought in Preference 
Development and Decision Making. Journal of Personality and Social Psychology, 87(5), 

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