Full text: Nichtbewusste Beeinflussung von Konsumenten

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Staats, A.W., Staats, C.K., & Crawford, H.L. (1962). First order conditioning of meaning and 
the parallel conditioning of GSR. Journal of General Psychology, 67, 159-162. 
 
Staats, C.K. & Staats, A.W. (1957). Meaning established by classical conditioning. Journal of 
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Strahen, E.J., Spencer, S.J., & Zanna, M.P. (2002). Subliminal priming and persuasion: 
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Weir, W. (1984). Another look at subliminal “facts”. Advertising Age, October 15, p. 46. 
 
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Zajonc, R.B., Crandall, R., Kail, R.V., & Swap, W.C. (1974). Effects of extreme exposure 
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Zimmermann, M. (1989). The nervous system in the context of information theory. In R.F. 
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