Full text: Nichtbewusste Beeinflussung von Konsumenten

Staats, A.W., Staats, C.K., & Crawford, H.L. (1962). First order conditioning of meaning and 
the parallel conditioning of GSR. Journal of General Psychology, 67, 159-162. 
Staats, C.K. & Staats, A.W. (1957). Meaning established by classical conditioning. Journal of 
Experimental Psychology, 54, 74-80. 
Strahen, E.J., Spencer, S.J., & Zanna, M.P. (2002). Subliminal priming and persuasion: 
Striking while the iron is hot, Journal of Experimental Social Psychology, 38, 556-568. 
Weir, W. (1984). Another look at subliminal “facts”. Advertising Age, October 15, p. 46. 
Zajonc, R.B. (1968). Attitudinal effects of mere exposure. Journal of Personality and Social 
Psychology, Monograph Supplement, 9, 1-27. 
Zajonc, R.B., Crandall, R., Kail, R.V., & Swap, W.C. (1974). Effects of extreme exposure 
frequencies on different affective ratings of stimuli. Perceptual and Motor Skills, 38, 667-678. 
Zimmermann, M. (1989). The nervous system in the context of information theory. In R.F. 
Schmidt & G. Thews (Eds.). Human physiology (166-173). Berlin: Springer.

Note to user

Dear user,

In response to current developments in the web technology used by the Goobi viewer, the software no longer supports your browser.

Please use one of the following browsers to display this page correctly.

Thank you.